profile

Mathias Ihlenfeld

What's Next?

Published 13 days ago • 2 min read

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Lead with Focus - Mathias Ihlenfeld

For founders, executives, and creators who want to lead with vision, not noise

Big Shifts in My Life

I feel inspired to share a few updates on where I’m headed in my life. I have been doing a lot of soul searching and am now sharing my new direction. Think of it as a quick pulse on what’s unfolding..........

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My Realization

If you’ve been following me, you know I’ve been working on my next move after woom. In the meantime, I’ve taken time to reflect. I’ve started mentoring, coached and financially supported other founders, invested in purpose-driven brands, and leaned into my own growth. Through this process, I’ve found my mission:

To inspire others to become the best version of themselves and supporting entrepreneurs and business owners and leaders to realize their full potential.

Much of what I’ve written about that journey is now live on my content site, where I’ll be sharing updates, stories, and lessons learned:

“No One Believed It Would Work—So I Built It Anyway”

That’s the story of how I started woom in 2014 and built it into the fastest growing cycling brand in the US. You can read my full origin story here:

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When I launched woom USA, I didn’t have outside capital, a roadmap, or much room for error. What I did have was grit, a relentless belief in the mission, and the resourcefulness to figure things out.

I bootstrapped the company from a garage in Austin into a nationally recognized, mission-driven love brand and grew it to over $20M in revenue in six years. Later, I led the merger and stepped into the CEO role of a $100MM global business.

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It was a ride of a lifetime

3x Inc. 5000 Honor

E&Y Entrepreneur of the Year Finalist

But also one of the loneliest journey I’ve ever taken. And it taught me something important: even when the success looks great on the outside, business owners still need support just as much as strategy.

That’s why I’ve joined Birthing of Giants as the Austin Regional Cohort Leader—to build the kind of business owner community I wish I had in those early years.

My Next Chapter:

Regional Cohort Leader for Austin/San Antonio

Having lived the scaling journey myself, I know how powerful it is to be surrounded by a trusted cohort.

That’s why I’m now building a group of high-performing business owners who scale smarter, grow enterprise value, and prepare for capital or an exit—through the proven Birthing of Giants curriculum

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I’m excited for what’s ahead—and grateful for the chance to support growth-minded business owners in bringing their vision to life. If you are interested in learning more, let's connect:

Mathias Ihlenfeld (737-600-6142)

mathias.ihlenfeld@birthingofgiants.net

Bonus: Positive Mindset Impact

Meditation for High Performers

I used to think meditation wasn’t for me—too slow, too abstract, not “productive” enough. But once I started small and built it into a consistent practice, it became one of the most powerful tools for clarity and performance in both business and life. In this piece, I share my practical guide for founders, leaders, and anyone who wants to stick with it for real

Mathias Ihlenfeld

Entrepreneur, coach, and advisor. Helping founders and leaders reclaim clarity, build bold businesses, and live with purpose

My Mission: To inspire others to become the best version of themselves—through business and personal reflections, tools, and practices I actually use. This is for founders, leaders, and anyone creating a life with clarity, balance, and meaning.

Read more from Mathias Ihlenfeld

I walked into the YETI flagship store in Austin tonight expecting a standard networking event. What I got instead was a front-row seat to history in the making. Jeff Karcher, Global Managing Director of the Texas Stock Exchange, laid out a vision that's been years in development but is only now coming into focus. This isn't just another stock exchange. This is about breaking a 50-year duopoly and creating real choice for companies. As a Regional Cohort Leader for Birthing of Giants, I spend...

about 10 hours ago • 13 min read

Mathias Ihlenfeld 3x Inc. 5000 Entrepreneur | Built $25M Brand | CEO $100M+ Global Business | EY Entrepreneur of the Year | Coach & Advisor | Birthing of Giants Regional Cohort Lead Austin/San Antonio When I launched woom bikes USA in 2014, I had no investors, no venture capital, and no safety net. Just a container of 400 kids’ bikes, maxed-out credit cards, and an unreasonable belief that this was going to work. Over the next six years, I bootstrapped the business from $0 to $20M in revenue....

16 days ago • 4 min read

How balancing structure and spontaneity fuels both sustainable businesses and lasting relationships When it comes to how we move through the world, most of us lean one way or the other: 👉 The Organizers – structured, disciplined, plan-driven.👉 The Go-With-the-Flow Types – spontaneous, adaptable, intuitive. If you know me, you won’t be surprised — I’m more of a go-with-the-flow type. I trust my gut, move quickly, and welcome change. That instinct has fueled much of my entrepreneurial journey....

17 days ago • 3 min read